Have you ever seen top Hollywood celebrities like Tom Cruise, Leonardo DiCaprio, Johnny Depp * Bollywood Celebrities like Shahrukh khan, Deepika padukone, Salman khan, Ranveer singh and several others posting about a brand and creating brand awareness. Why does a company needs celebrities to promote their brands and what is this process called? Influencer marketing, a sort of marketing that focuses on using key leaders to drive your brand’s message to larger market.
Rather than marketing directly to a large group of consumers, it inspires, hires and pays the influencers to get a world. In the recent scenario, even the sportsmen like Virat kohli, MS Dhoni, Rohit sharma and several others are also promoting numerous brands!
Influencer marketing is the amalgamation of old and new marketing tools, taking the idea of celebrity formalizations and placing it into a modern day content marketing campaign. The main difference is that the results of campaigns are usually collaborations between brands and the influencers.
The aim of influencer marketing is to identify influencers in your respective field and make them work by promoting the brand and creating brand awareness.
The core of influencer marketing lies in building a solid relationship to ensure mutual value relation.
The two forms of influencer marketing are social media marketing and content marketing that often go hand in hand. Most campaigns are some sort of social media component, whereby influencer is expected to spread through their personal social channels. Influencer marketing is when companies partner with influencers in order to raise brand awareness or conversions among a specific target audience.
An individual with power to affect any purchase decision because of their power, knowledge, position or the relationship with the audience is known as an Influencer. An influencer is an individual with some following in a particular audience which they actively engage with. To be an influencer, a person has to love people before leading them.
When working with an influencer, brands have to let go and allow influencers control narrative to preserve the authenticity of what is being communicated. 60% of audience on youtube are influenced by influencers in their purchases. The influencers on social media have been rising in today’s era.
Influencer marketing has recently become a popular protocol for a number of brands, whether well known big celebrities or micro influencers. Approximately 80% of marketers find it very effective strategy to raise brand awareness.Simply telling, it is a tactic of leveraging the follower base of a social media influencer to sell your products. Biggest benefit of social influencer marketing is its inherent property of not being assertive. Social media marketing is radically different from traditional marketing strategies.
Social media influencers have recently gained a lot of importance in the recent times. Instagram is one of the most rising platforms and gaining importance too! Around 79% people find instagram the most reliable and effective platform and best for influencer marketing.
Let us pen down some advantages of social media influencers that make it effective and more promising to raise brand value:
1.Social media marketing is not combative
Social media marketing is vague from recent market practices, it is not of combative nature. There’s no denying that advertisements are the most popular weapon for marketers using traditional strategies. However, consumers are tired and frustrated with these advertisements being displayed to them time and again. Hence, content shared by an influencer does not seem spammy or pushy to their followers. Even if an influencer post sponsored content, they won’t mind as long as it is done aesthetically.
2.Social media influencer marketing is credible
Successful social influencers spend about a considerable time and effort in getting the trust of their followers. This is definitely not achieved overnight. Influencers create an engaging story that attracts their followers. When followers are genuinely engaged, they are part of a long-lasting relationship with their influencers. When such a thing happens, it instills loyalty and trust in their minds. They believe in the person they are following. And they trust their advice and recommendations too.
3.social media marketing allows embrasure targeting
Every brand needs to reach new audiences consistently to market their products or services. But before you approach people with your products or services, it is important to know who you’re selling to. You should always try to attract and sell to a target audience who are extremely likely to be interested in your offerings. You can increase your chances of selling successfully when you target a niche audience with specific demographics.
4.Social influencer marketing boosts SEO
Every website in the world would like to gain a great ranking on search engines. However, the bad news is that there is no easy way to get a good rank. One of the most important factors that decide your search ranking is Domain Authority (DA). According to Moz, higher your DA more is the likelihood of your website getting a good rank on search engines. Moz says that building backlinks from other trusted pages which have a high DA, can boost your ranking too.
5.Social media marketing activates conversions
81 percent of consumers frequently make purchases of products shared on social media. Social influencer marketing not only gives you quality leads but also drives conversions. A popular way of driving conversions using influencers is to incorporate a call-to-action on sponsored posts. This can be a discount code shared by the influencers on their posts. Not only does this provide value to their followers but also helps brands develop customers attention quickly.
6.Social media marketing generates relevant leads
Successful influencers always have some criteria in mind, based on which they create their strategy. A niche is what defines them. So if your products are directly related to an influencer’s niche, you can generate more relevant leads from influencer marketing.
Social media influencer marketing is an idea generator, trend mapper and a strategic compass for all of our online business ventures. Trends suggest it has been the most effective way of raising brand awareness, and is raising the bars of competition for different industries. Successful social media marketing is not built on impressions, but on relations!