How often do we mix social media marketing and influencer marketing! Ironically, they aren’t the same at all. It is basically a type of marketing that focuses on using key leaders to drive the brand’s message to the callous market.The aim and core of influencer marketing is to identify the influencers in your niche and make them capable to work for the companies by promoting their brand. Rather than marketing directly to large group of consumers, it inspirits/hires/pay influencers to get a word for people.
There are basically 2 types of influencer marketing:
- Social media marketing
- Content marketing
Influencer marketing is the concept of absorbing key individuals to clout their influence between friends and family. Word of mouth marketing is a platform by which the communication takes place personally or orally. So, almost all influencer marketing include word of mouth marketing by its default nature, but not all word of mouth marketing is activated by influencer campaigns. Over the last five years, brands have collaborated with social media influencers across channels to generate awareness, and influencer marketing grew from an ancillary marketing tactic to a dollar 5 to 10 billion dollar industry.
In india, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. The rising excitement over influencer marketing campaigns in India is highlighted in a new survey of over 500 brands and content creators. Being risk-averse, Indian consumers are increasingly relying on influencers and word-of-mouth to decide on their purchases.
This should be seen as a platform to clout on the available influencers to bring more sales through the online platforms. To be able to credit on influencer marketing and to provide a form of reassurance for the consumers it would definitely bring about positive impact on the brand’s ROI. Carried out by Bazooka, an influencer marketing company, the Influencer Marketing Outlook survey found that almost three quarters of brands (73%) said they aimed to increase their spend on influencer marketing this year. Instagram was the top choice for 69% of those asked; a considerable way behind came LinkedIn and TikTok, both with 8%.
The goals of influencer marketing are ;
- Attracting new customers to get the target audience
- Increasing repeat purchases
- Driving customer loyalty
- Maximising customer lifetime revenue
- Creating brand awareness
- Increasing brand value
Approximately 67.6% of marketers consider “funding relevant influencers” as their largest marketing campaign. Reason many companies struggle with influencer marketing is not that channel doesn’t work, it is often because their sponsored content is not thoughtfully planned, executed or authentically aligned with audience.
Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions.
An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Typically, these individuals hold a great deal of authority within certain communities and on some topics. An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message.
Tech companies are regularly crediting influencers with large social media following on various social media channels to cut through the noise and reach the target audience. It is a highly drenched market, with new developments and products being released. 60% of audience on youtube are influenced by influencers in their purchase.
Consumers are increasingly looking forward for technology influencers for recommendations, reviews and tutorials to help educate them on market and guide their purchase. One of the biggest problems that companies run into in their marketing is that they fail to boost the passion of their target audience. Too often tech brands make the mistake of showing off their technical courage and forget the human side of their marketing.
Brands previously used influencer marketing not only to connect with target audience but also to develop and grow their brands. Social media influencers are perfect mode interacting with consumers because they produce content that people want to see and promote. Consumer tech brands are collectively selecting for influencer marketing. Influencer marketing has become one of the main strategies that tech brands are using to differentiate their consumer from the competition.
A key finding of our Influencer Marketing Report 2019 states that the outlook for influencer marketing is extremely positive. Despite naysayers claiming that influencer market is dying, our respondents made their positive views for the practice strong. When approached with the correct mindset, influencer marketing can produce amazing marketing campaigns. Whether you’re dealing with specialized gear or intangible products, adding the face of a well-known micro-influencer in your industry can be the perfect way to jazz up your online presence.
In 2018, influencer has become common to social media success. After competing with brands like Apple and Android, brands like Samsung are adapting and using influencer marketing to promote consumer tech. Now, customers don’t want to hear from the marketing department, they want to hear from an influencer! The principal of using influencer content is the same, no matter who the audience is, and what industry they operate within.
So long as you pick icons and micro influencers in some field, you’ll get your content out to the target audience and prove yourself as a brand. Ultimately, a memorable brand is a profitable brand.
Influencer marketing is a tricky landscape to traverse. Finding the right type of social media influencer is key to success, but knowing where to start can be overwhelming. Each influencer gets a score based on genuine engagement through their account, so it’s easy to throw out any fake or manipulated accounts.
You can then look at influencers of that audience as well to get even deeper results. Influencers receive opportunities in their main screen for such things as free samples, paid posts, discounts and early access to things. They are also given the opportunity to apply to campaigns that interest them. Once a brand decides to use an influencer, that person creates some content and submits it for brand approval. Once the brand is approved it is up to the influencers to publish the content and share it with their audience or not.